This is how the (unlikely) partnership actually works, as told by the people from both companies who manage it every day.
This is how the (unlikely) partnership actually works, as told by the people from both companies who manage it every day.
On a July day in 2014 some people from IBM and Apple got together in a room at Apple headquarters in Cupertino, California to start work on their recently announced business app creation partnership. The fact that the two companies were working together at all sounded a little unlikely; IBM, after all, was once cast in Apple mythology as the big, slow, and safe antithesis of everything Steve Jobs wanted his company to be. At least in the consumer space, the two were bitter rivals.
