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Ideo: The 7 Most Important Hires For Creating A Culture Of Innovation

Sure, founders set a tone. But they aren’t the only ones who shape workplace culture, writes Ideo’s Mollie West.

We all fear the job that looks great on paper and is a nightmare in practice. What makes some companies great to work for and others a disaster? The answer: good workplace culture. It’s the difference between Google and Yahoo, Costco, and the Department of Corrections. Studies have shown that office culture is one of the most revealing indicators of workplace satisfaction. How can companies be intentional about building and nurturing a good workplace culture?

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