Women, legally barred from driving in the country, make up 70-90% of the service’s customer base.
Women in Saudi Arabia are not allowed to drive, leaving them reliant on male relatives or paid services to get to stores, school, and (increasingly) work. So when Uber launched in Riyadh in early 2014, its impact went beyond the general convenience of tech-enhanced ride hailing. The company has made a real difference in Saudi women’s mobility.
