Want to raise big bucks for charity? Some tips from Cycle for Survival, which is on track to raise $100 million this year to fight cancer.
Each year, millions of people march, run, bike, swim, and even climb in the name of raising money for a charity of their choice. Today there are more than 40,000 walkathons alone in the U.S., and the top peer-to-peer fundraising programs raised more than $1.6 billion in 2014. But motivating people to give their time and energy—plus solicit donations from their family and friends—is a big ask. So how do the most successful fundraising events do it?
