“Don’t buy into the myth that to sell yourself you need to change who you are,” says one introvert entrepreneur. “Own your traits.”
My family branded me an extrovert early. They saw that I wasn’t shy with strangers but overlooked all the hours I spent alone reading. I tried to live up to their expectations. My first job involved fielding phone calls all day, and spending two or three nights a week at events. My next jobs were equally social. When I started my own business, networking was the primary way I promoted myself.