The goal is to be not so much future-proof, as future-compatible.
Yesterday, Huffington Post CEO Jared Grusd announced at Advertising Week that the Post, the 10-year-old news aggregator and publishing empire founded by Arianna Huffington in 2005, was working with Code and Theory on a massive network redesign. But while site redesigns generally revolve around page layouts, new logos, font choices, and color schemes, the Huffington Post is taking a broader view. More than just a redesign, it’s a reconception of a blogging behemoth that racks up over 240 million page views every month.
