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How Airbnb Plans To Become A Community-Driven Superbrand

Airbnb CMO Jonathan Mildenhall talks about far how the brand has come and where he hopes it’s going.

When Airbnb hired Jonathan Mildenhall as CMO in early 2014, he was VP integrated marketing communication and design excellence for Coca-Cola North America, a role that would hitherto have been considered one of the best in marketing, perhaps the pinnacle of a career. He chose to move to Airbnb. The reasons he did so crystallize the fundamental shifts in marketing caused by the digital revolution.

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