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Google Unveils Accelerated Mobile Pages, Its Take On Facebook’s Instant Articles

On Wednesday, Google announced its Accelerated Mobile Pages project, for which it has partnered with dozens of prominent publishers.

In May, Facebook lifted the curtain on Instant Articles, a native publishing platform that hosts articles directly on the social network. For Facebook, which already serves as the largest source of referral traffic for many online publishers, Instant Articles is a way to keep Facebook users from leaving the social network—and for Facebook users, the fast-loading pages are an attractive option, especially on mobile.

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