There’s no shortage of speaking tips out there, but scientists are now figuring out how best to combine them.
What makes someone a great presenter? Why do some speakers seem to effortlessly captivate their audiences, while others struggle just to keep them awake? It turns out that scientists have answers to some of those questions—many of them based in habit. And like any habit, those communication skills can be learned, practiced, and perfected. Here are four that the most powerful speakers have mastered.