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Fisher-Price Taps Jonathan Adler To Make Baby Gear Chic

Leave it to Adler to make toys as beautiful as home decor.

Fisher-Price might be known for some of the world’s most iconic toys, but sales have stagnated. So Mattel, Fisher-Price’s parent company, has enlisted star designer Jonathan Adler as creative director to reimagine the line as “happy chic” home decor. Adler will debut his first Fisher-Price toys, baby gear, infant clothing, and bedding for the company in 2017.

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