Asics wants it more, Android’s PES fingerprints, and Converse’s split-screen Valentine’s Day.
Earlier this week, Intel and Lady Gaga unleashed a branded content brouhaha over the artist’s tribute to the late David Bowie at the Grammys. Some people thought airing an Intel ad tied to the performance immediately following said performance—while making perfect sense in a marketing boardroom—may have been in poor taste given Bowie’s lack of say in the matter. But bicker all you want about the timing or whether Gaga’s take on the rock legend’s greatest hits were inspired art or overcooked Vegas karaoke, this was a win for brands looking to become a part of culture.
