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Facebook Embellishing Live Video With Snapchat-Like Bells And Whistles

To further promote Live video, Facebook will now offer filters, real-time emoticons, and a live video destination.

Less than a year after Facebook first rolled out its Live feature for celebrities and other high-profile figures, it is embellishing the product with plenty of bells and whistles to make it more compelling than ever for everyday users. On Wednesday, the company is announcing new features, such as filters, real-time emoticons, and the ability to broadcast live video to specific groups or events, as a way to promote the product, with which CEO Mark Zuckerberg is reportedly “obsessed.”

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