Bustle, a three-year old website for millennial women, now has 50 million monthly readers. Here’s why they completely redesigned it.
Bustle, a three-year old website for millennial women, now has 50 million monthly readers. Here’s why they completely redesigned it.
At Bustle‘s Chelsea office in Manhattan, the two women at the heart of the website’s overhaul—creative director Isla Murray and senior engineer Zahra Jabini—are sitting together in the design room. Around them, the walls are covered in inspiration boards filled with images from recent photo shoots for the online publication. Women wearing colorfully patterned dresses seem to float in a sea of bright pinks, teals, oranges, and yellows. Such scenes of warmth, optimism, and fun have been channeled into Bustle‘s brand-new look, which is being revealed today.
