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Cruz Campaign Abandons Cutting-Edge “Behavioral” Voter Targeting Tech, Say Sources

The campaign paid at least $3.8 million to Cambridge Analytica, whose technology promised to target voters based on personality traits.

The Ted Cruz campaign has quietly stopped using a new “behavioral” voter targeting technology from Cambridge Analytica, which has been called both “the new kid on the block” in campaign tech and Cruz’s “secret weapon,” according to sources with knowledge of the matter.

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