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Channel 4’s Rebrand Dismantles Its Iconic “4” Logo

Neville Brody, Jonathan Glazer, DBLG and 4Creative make up the star-studded team behind the redesign.

When it was launched in 1982, the iconic animated Channel 4 logo, designed by branding agency Lambie–Nairn, was revolutionary. It was one of the first computer animated logos on British television and the first example of a network using its on-air identity to establish itself as a brand. Having survived various reinterpretations over a decade, the logo is considered an icon of British culture.

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