TV ratings company Nielsen promises that EEG, biometrics, and facial scans will help make ads that appeal to short-attention-span viewers.
When was the last time you saw an amazing commercial—one that makes you smile every time you think about it? If you don’t have an answer, you’re not alone. The challenge of attracting eyeballs and the hearts and minds of viewers has bedeviled advertisers since long before the era of Don Draper.
Instagram now has half a billion users. How did the photo-sharing app outpace Twitter and keep us so addicted?
I hope this isn’t too personal, but I need to fess up about something: I have an addiction. It’s nothing life-threatening or even all that serious, but I realized recently just how long it’s been going on. For nearly six years, my brain has routinely been flooded with hits of dopamine from a daily habit that I just can’t seem to kick. My drug of choice? This is kind of embarrassing. But it’s Instagram.
This is the deceptively simple, three-step process Google uses to come up with its most innovative ideas.
Here at Google, we don’t have a secret formula for innovation. But that doesn’t mean Googlers’ best ideas are ineffable mysteries. On the contrary, we’ve found they can be systematically coaxed into being and steadily improved upon. And so can yours.
The new frontier in personal computing may be cloud services that run on less powerful devices.
One of the most famous tech-related commentaries expressed in the past 10 years is Steve Jobs’s declaration of the “post-PC era.” While the Apple founder’s quote in early June of 2010 referred specifically to the revolution that the iPad was expected to bring, the phrase has evolved into a nearly universal commentary about transitions in the tech market.
Here are three ways to show you’ve learned from your missteps without throwing yourself under the bus.
“Can you tell me about a time when you failed at something?”
We talked to four people who stopped being workaholics…and thrived professionally.
Spend some time at business conferences or gatherings of entrepreneurs and you’ll soon hear people saying “I’m a workaholic,” “I’m married to my work,” or “the only time I’m not focusing on my work are the five hours I sleep each night.” The thing is, these declarations are virtually always boasts instead of quiet admissions of desperation for a more balanced life. Being a “workaholic” has become a badge of honor—a title signifying you are more dedicated to your startup or idea or project than the next guy.
Top ad agency execs weigh in on the Cannes Lions Festival of Creativity and its influence on what consumers will see in the future.
For the longest time, the Cannes Lions was an advertising festival and awards celebration—the biggest and broadest in an industry chock-full of festivals and awards celebrations. But just as advertising itself has expanded far beyond the confines of the TV commercial, printed ads, and billboards, so too has this annual gathering.
Rethinking a city for new coastlines that don’t exist yet
By the end of the century, some of San Francisco’s million-dollar apartments and multimillion dollar houses will be underwater. A recent report calculated that property worth a total of $77 billion is at risk from rising seas in the city.
Storehouse is shutting down after three years. As cofounder Mark Kawano moves to Square, he shares lessons on calling it quits.
As far as startups go, Storehouse seemed poised to be a hit. It had $7 million in Series A funding and a cofounder named Mark Kawano who had been Apple’s first User Experience Evangelist. Storehouse also had a pretty good idea through the lens of 2013—to allow anyone to publish beautiful, photo-forward stories.
Anyone can send a LinkedIn invitation. Networking masters build habits that help create deep ties over time.
Ask successful people for career advice, and they’ll mention networking, for good reason. It works. That doesn’t stop people from hating the idea, though. One recent study on networking found words used to describe the process included “fake,” “deceitful,” and “disingenuous.” With such a negative connotation, no wonder it’s easy to underinvest in building a network.
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