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Beyond Meat’s Quest To Get Its Veggie Burger In The Supermarket’s Meat Case

The plant-based meat company wants to change how we think about protein—and that starts with where in the store you find it. But most stores aren’t ready to get on board.

With the help of a team of scientists from Stanford University, Caltech, and elsewhere, Beyond Meat spent more than three years developing its Beyond Burger, a veggie burger that aims to closely simulate the feel of eating meat. It hit the aisles at Whole Foods in Boulder, Colorado, last month, making headlines and selling out within a few days.

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Dieter Rams Is Finally Getting The Feature Film He Deserves

Helvetica filmmaker Gary Hustwit is training his camera on the revered German designer who influenced Apple. It’s about time.

Gary Hustwit isn’t done making films about design just yet. The documentary filmmaker behind Helvetica, Objectified, and Urbanized—the trilogy that helped popularize design in the U.S.—is back with a documentary about legendary German industrial designer Dieter Rams.

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Samsung Now Has An End-To-End Solution For Consumer VR

Samsung now offers a way to shoot and share 360/VR videos and has a new initiative to empower storytellers.

At VidCon in Anaheim, California, Wednesday, Samsung strengthened its commitment to virtual reality with a number of announcements including a new initiative to support VR storytellers, an official U.S. launch for its Gear 360 consumer camera, and a rebrand of its Milk VR service that opens it up to even more content creators.

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Warby Parker And Shinola Fight To Be The Millennials’ Choice In Authentic Retail

When Shinola starts selling glasses next year, will the cool kids still have eyes for Warby Parker?

Let’s address the obvious first: You don’t think that Warby Parker and Shinola are rivals. As of this moment, you’re right. Warby Parker predominantly sells eyewear, while Shinola deals in watches and leather goods. But the countdown clock on their future rivalry started in January when Shinola founder Tom Kartsotis told The New York Times that he plans to introduce eyewear in 2017, and he added that he expected it to rapidly become his largest revenue driver.

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Chobani And General Mills Fight To Be The Most Important Meal Of The Day

Why the category leader started a food fight as the Greek yogurt wars get Peloponnesian.

It’s January 6, 2016, and you’re settling down for breakfast, watching the morning news. “North Korea claims it successfully tested its first hydrogen bomb.” “State of emergency declared in Flint, Michigan, over contaminated drinking water.” A new ad catches your eye. A woman, who looks a lot like you, holds a container of Yoplait Greek 100, reading the label. All of a sudden, she throws the cup away as the voiceover says, “Potassium sorbate? Really? That stuff is used to kill bugs.” The spot, the ad-world equivalent of an H-bomb, now has your full attention. The closer: Chobani’s 100-calorie Greek yogurt has no preservatives.

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Will Trump’s Misogyny Deter Women From Entering Politics?

In a new book, a scholar shows that women fare as well as men in politics. But the rhetoric in this election might make us think otherwise.

If you’re a woman dreaming of a career in U.S. politics, the current fight between Donald Trump and Hillary Clinton might be enough to make you run in the opposite direction of Capitol Hill. The misogyny that has bubbled on the campaign trail is unlike anything America has ever seen.

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