This collaborative whiteboarding app tries to digitize the fun, chaotic physicality of brainstorming, while making it accessible to anyone.
International design firm Ideo popularized the designer brainstorming session: Just lock a team of creatives up in a conference room with some Sharpies and multi-colored Post-its, and don’t let them leave until a brilliant idea strikes. But this brainstorming method doesn’t work well when your team is spread around the globe. Now Mural, an alumni of Ideo’s startup-in-residence program, is trying to bring what goes on inside Ideo’s conference rooms to the cloud.
