Snapchat boasts 100 million daily users—yet is wildly misunderstood even by key media partners. Here’s what everyone is missing.
“We the millennials, bro!”
What America’s Happiest Workplaces Have In Common
What the happiest companies have in common may surprise you.
What makes a company a happy place to work?
Why Snapchat Axed Yahoo From Discover
A new Fast Company feature reveals why Snapchat booted Yahoo from Discover—and replaced it with BuzzFeed.
When Snapchat launched Discover, a selection of editorial videos from publishers updated daily, it debuted the feature with a spectrum of media brands. Included in the inaugural group of 12 Discover channels were content creators like Comedy Central, Vice, Cosmopolitan—and Yahoo, whose channel was headlined by none other than Yahoo News anchor Katie Couric.
Artist Max Siedentopf Soups Up Boring Cars With Cardboard
“Slapdash Supercars” is a lo-fi, guerilla version of that MTV show that shall not be named.
The era of mass customization has afforded us with the ability to make products our own, but artist Max Siedentopf noticed that we’ve lost our creative edge when it comes to personalizing cars. So he took things into his own hands and started a guerilla art project that involved kitting out nondescript cars with cardboard spoilers, headlights, body kits, and more.
Watch Architecture And Typography Smash Together Like Peanut Butter And Jelly
Gorgeous concepts by Universal Everything imagine a future in which our words and buildings are one.
Ideo looks like a roller coaster designed by M.C. Escher. AKQA is a series of fans gone sentient. These are some of the strange, part-typographical, part-architectural brand interpretations designed by Universal Everything for the OFFF Design Festival.
Hem’s Addictive, Custom Shelving Tool Teases Responsive Furniture To Come
Easily configurable, custom furniture: It’s the anti-Ikea, and the latest trend in interior design.
Responsive design has already taken over the web, with apps and sites that can automatically stretch and shrink to fit on tablets or televisions with equal comfort.
The Newest Lexus Is An Origami-Inspired Car Made From Cardboard
Be careful, it isn’t exactly street legal.
Driving down the street, a new paper car—hand-glued from 1,700 pieces of cardboard—looks more like a piece of animation than a real-life object.
The Value of Randomness in Art and Design
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Ask a designer or artist if any aspect of their process is random. The answer will likely reveal a complex relationship between human cognition, digital media, authorship, and even conceptions of reality and the divine. For those of us who work in computational media to make art, the question can be even more focused: When and why do you use a “random()” function when you write code?
Today in Tabs: Four Syllables. Twice The Minimum.
The zombie apocalypse elects a new government today!
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COLD OUT. Crisp. Short, declarative sentences crackle in sun-kindled Maine morning light. They hypnotize editors sometimes. The sentences do. Aubergine and puffy the readers found it, decomposing on the page: writered to death. A New York Times profile of some guy who died. Read it, or read it not. There is no try.
How Coca-Cola Cracked Snapchat
In a new Fast Company feature, Coca-Cola execs explain how Coke made an ad Snapchat users wanted to watch.
Much like its peers, Snapchat thinks it can revolutionize brand advertising for digital platforms. “There’s a tremendous pent-up demand for big-brand advertisers to allocate their brand advertising to digital,” Snapchat’s chief strategy officer Imran Khan told Fast Company in a new feature story. Most advertisers are still pouring resources into television and print media—this year alone, advertisers allegedly spent $32 billion on magazine and newspaper ads—but social media companies like Facebook, Twitter, and YouTube are all betting they can strike gold when the ad industry begins to rely exclusively on digital.
