With its new Group, the manufacturer best known for consumer gadgets is edging its way higher in the big-company collaboration food chain.
Ever since Logitech sold its first computer mouse in 1982, its brand has been deeply tied to accessories for PCs and other consumer-electronics devices. And though accessories have been good to Logitech and vice versa, the association has been so strong that it’s sometimes been tough for the company to expand into other categories.
After debuting the Quesalupa in a Super Bowl ad, Taco Bell is continuing its quest to become fast food’s most-craveable company.
On a recent evening, Taco Bell CEO Brian Niccol was hanging out at his Newport Beach, California, home when an idea popped into his head—a menu item designed to appeal to young, ravenously hungry customers on their way home after a night of partying. Niccol, 42, was thinking about his days as an engineering student at Miami University in Oxford, Ohio, where he had a favorite lunch spot with a simple gimmick. “We went to this place called Bagel & Deli that had all these great names for their sandwiches,” he says, sitting on a sofa in his large, comfortable corner office at Taco Bell’s Irvine, California, headquarters. “I was like, ‘Why haven’t we thought of having great names for our burritos?’ ” (Taco Bell’s current offerings tend to have monikers like “Shredded Chicken Burrito” or “Beefy 5-Layer Burrito.”) He fired off a text to Taco Bell’s chief food innovation officer, Liz Matthews, that included a name borrowed from Bagel & Deli: “the After Burner.” Niccol didn’t give many further instructions. Whatever those two words might conjure in the minds of Matthews and her crew of chefs and food scientists would be the starting point. “What’s in the burrito?” he says in his office a few days later. “I don’t know! Make it up.”
It’s a massive win for net neutrality advocates.
India’s Telecom Regulatory Authority (TRAI) has blocked Facebook’s Free Basics Internet service in the country, reports the Times of India. The ruling was announced by the TRAI in an order called the “Prohibition of Discriminatory Tariffs for Data Services Regulation.” The order states that “no service provider shall offer or charge discriminatory tariffs for data services on the basis of content.”
But lots of countries have some form of publicly funded health care that works better than America’s system, argues Christina Farr.
Ted Cruz’s worst nightmare? Obamacare and the so-called evils of socialized medicine.
Yes and no.
Senator Ted Cruz wants us to freak out about a new threat: Satellites over the eastern seaboard detonating a large electromagnetic-pulse that knocks out anything with a circuit board and results in the deaths of millions of Americans.
The first step in becoming successful? Listening to your audience.
Bryan Elliott recently sat down with Dr. Phil and asked him to trace the evolution of his success. The reason Dr. Phil believes he was able to be so successful? He made it a point to listen to his audience. Watch this, and find out why the audience is key and how they will communicate what they’re most interested in, so you can shape the content around their interests. Do you agree? Let us know at #BehindTheBrand.
Because you’re not getting enough horserace coverage from the media as it is.
Google has made the Great American Horserace a little more interactive.
Building better relationships with your coworkers can do more for your career than just making your workday more pleasant.
You may not think being popular among your peers should be among your top work priorities, but being the most liked person in the office can impact your success. Likable people are more likely to have wider social networks to call upon. Plus, the relationships you have with the people you work with can make the difference between a great day and a terrible one.
Get into Manchild Pose.
Broga is not your typical yoga routine. Video Gamekasana. Reverse Weekend Warrior. The Kegstand.
This interviewing expert urges software engineers to ditch perfectionism, avoid these common mistakes, and try these tactics.
When Gayle Laakmann McDowell had her first interview for a software engineering position at Microsoft 11 years ago, she didn’t know quite what she was getting herself into. “I was mostly naive about the interview process,” she says. McDowell had just finished her freshman year at University of Pennsylvania and was applying for an internship. “Now, I would think: ‘I should be studying for this like I would for a test,'” she says.
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