A new project casts the beleaguered organization as a sustainability minded outfit. But is it enough to boost engagement?
The Boy Scouts of America has had its fair share of troubles in recent years, from abuse allegations to discrimination, which eventually led to a Supreme Court case in 2000. On top of that, the group’s membership is steadily declining. As the 116-year-old legacy organization struggles with its past, the Boy Scouts is also trying to reconcile its practices to stay relevant in the future.