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Can Cynthia Rowley Make Kefir Sexy?

Why the fashion designer created new labels for Lifeway Foods’s fermented milk drink to coincide with her new line of athletic wear.

Sometimes good ideas happen not in the boardroom, but at the dinner table. Last summer, Julie Smolyansky, the CEO of kefir company Lifeway Foods, attended a dinner party with fashion designer Cynthia Rowley. During conversation, Rowley mentioned she was preparing to launch a new line of fashionable athletic wear, and Smolyansky’s ears perked up.

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