Office-space marketplaces like LiquidSpace use a different model to capitalize on the same trends that fueled WeWork’s success.
When PricewaterhouseCoopers (PwC) recently modernized the majority of its 83 U.S. offices, it added more common space and made each office smaller, reducing the space per employee by 30%. “More and more we are a virtual company,” says Toni Cusumano, a principal in the company’s global human capital practice. “People don’t go into our offices the way they used to. We’ve shifted down.”