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Amazon’s New Online Video Platform Doesn’t Need To Beat YouTube To Win

Amazon Video Direct lets creators get paid to upload videos. That doesn’t mean the company is trying to be YouTube.

This week Amazon ratcheted up its attack on online video platforms, going squarely, it seems, after YouTube and Vimeo, and to a lesser extent Netflix and Facebook. Its new service, Amazon Video Direct, will let anyone upload video content to Amazon and its ad-free Prime Video service, and take home a share of revenues from rentals, sales, and streams.

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