Amazon wants to make it harder for customers to buy devices from rivals Google and Apple.
As the streaming wars heat up, Amazon is playing hardball: Effective October 29, the e-commerce retailer is banning sales of Apple TV and Google Chromecast units, according to Bloomberg. Amazon’s reasoning is that Apple TV and Chromecast are not compatible with its streaming service, Prime Video. Bloomberg reports that third-party sellers have been told they must stop selling both products; new listings are no longer being accepted, and existing stock must be sold before the ban takes effect.
