From spectacular live events to new forms of content, WME-IMG plans on taking the “niche” out of Ultimate Fighting Championship.
In a jaw-dropping deal, a sport once denounced by John McCain as “human cockfighting” has just been valued at $4 billion. That’s how much a consortium of investors led by Hollywood talent agency powerhouse WME-IMG just paid for mixed martial arts league Ultimate Fighting Championship. (Other investors in the deal include Silver Lake, Kohlberg Kravis Roberts, and billionaire Michael S. Dell’s investment fund.)
