Senior Vice President and General Manager Brett O’Brien talks sports tech innovation, the brand’s strategy for the future, and more.
Back in September, I went down to the famed IMG Academy, a private high school that’s also a high-performance sports factory that brands like Prince and Under Armour partner with to test new gear. I was there to check out an outpost of Gatorade’s Sports Science Institute (GSSI), which has been using the academy’s wide variety of athletes—along with the Brazilian national soccer team, the Boston Celtics, Kansas City Chiefs, FC Barcelona, and the University of Florida—to test its latest innovation. It’s a smart cap water bottle that, along with a software platform, sweat analysis patch, weight scale, and specialized Gatorade formulas, can measure and manage an athlete’s hydration rates in real time to help them get the right kind of recovery at the right time.
