The former Mondelez chief media officer is taking his global brand marketing skills to small business, and going deep on marketing’s future in messaging.
The former Mondelez chief media officer is taking his global brand marketing skills to small business, and going deep on marketing’s future in messaging.
On August 24th, CNBC is premiering a new show produced by LeBron James that is like a Shark Tank for Cleveland with a small business twist. Cleveland Hustles brings together local entrepreneurs and investors to open businesses and revitalize neighborhoods, and the host is Mondelez’s now-former chief media and e-commerce officer B. Bonin Bough (and member of Fast Company‘s 2011 Most Creative People). Now, after filming and creating the show’s first season, Bough was inspired to make its underlying concept his mission for small businesses across America.
