When Shinola starts selling glasses next year, will the cool kids still have eyes for Warby Parker?
Let’s address the obvious first: You don’t think that Warby Parker and Shinola are rivals. As of this moment, you’re right. Warby Parker predominantly sells eyewear, while Shinola deals in watches and leather goods. But the countdown clock on their future rivalry started in January when Shinola founder Tom Kartsotis told The New York Times that he plans to introduce eyewear in 2017, and he added that he expected it to rapidly become his largest revenue driver.
