A huge name in athletic wear introduces a system with its own fitness band. And scale. And heart-rate monitor. And shoes. And more.
It isn’t tough to come up with arguments against entering the fitness wearable market in 2016. After all, any company that does so is a decided latecomer to a crowded market. The first Fitbit debuted more than seven years ago; Nike, which helped ramp up the category in 2012 with its FuelBand, has already backed out of it in favor of partnering with tech-savvy companies such as Apple.
