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To Win Over Women, Adidas Adds New Products

To counteract a declining cool factor and recent mixed performance, the German company is updating its lineup.

To counteract a declining cool factor and recent mixed performance, the German company is updating its lineup.

1. Pure Boost X

Adidas used motion-tracking technology to study the movement of the female foot and designed the Pure Boost X to match it. The sneaker features a floating arch for extra support, as well as material engineered for a flexible fit.

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