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Tinder Wants You To Swipe Right To Become an Organ Donor

The dating app is partnering with the U.K.’s National Health Service to raise awareness of the organ shortage in the country.

Most people aren’t thinking about the national organ shortage while scrolling Tinder for a date. But the U.K.’s National Health Service is hoping that it can leverage the dating app’s appeal with millennials to raise awareness of the health care issue.

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