Former Trader Joe executive Doug Rauch has opened a Boston market that brings healthy food to people who usually can’t afford it.
Think of a food desert, and you might picture a neighborhood where the nearest fresh vegetable is miles away. But the biggest challenge to healthy eating in poor neighborhoods isn’t always access to healthy food, it’s whether people can afford to buy it. One solution: A grocery store that gathers nutritious food that would otherwise be wasted and then sells it at insanely low prices.
