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The Big Business Of Red Carpet Bling

Jewelry companies of all sizes compete to get their baubles on the right celebrities at the right time—including the Emmys.

Jewelry companies of all sizes compete to get their baubles on the right celebrities at the right time—including the Emmys.

Actress Cate Blanchett is celebrated for her unconventional, avant-garde awards-show fashion. But at the 2015 Oscars, it was her jewelry that stole the red carpet show: She paired a long, simple black Maison Margiela gown with a Tiffany & Co. turquoise and diamond necklace. It dominated fashion headlines and soon thereafter, inspired knock-offs and Etsy reimaginings. Us Weekly promoted a $75 Blanchett-inspired jewelry giveaway.

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