The insanity of gas-delivery startups and what they say about inconvenience inflation.
“Every day, in every way, the things that matter to our lives are coming to us,” begins the pitch for an on-demand fuel startup called WeFuel that is launching on Tuesday. “But there’s something that still forces us to get in our car, fight traffic, and go through a ritual that is more than 100 years old. Filling up our cars with gas.”
