Mattel hopes the new tall, petite, and curvy dolls will boost slumping sales.
Barbie is getting a makeover. Today, toy maker Mattel unveiled three new bodies for the iconic doll: tall, petite, and curvy. The change comes following slumping sales for the 57-year-old toy—from 2012 to 2014, Barbie sales dropped 20%, and in 2014, Lego surpassed Mattel as the biggest toy company in the world.
