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Retailers Big And Small Want A Piece Of The Thriving Korean Beauty Business

From Sephora to Ulta to independent startups, the cosmetics industry is embracing what is clearly much more than a passing fad.

From Sephora to Ulta to independent startups, the cosmetics industry is embracing what is clearly much more than a passing fad.

I showed up at a Korean beauty blogger panel discussion in Los Angeles this past July because I wanted to understand the appeal of snail mucus face masks. The panel was part of KCON, the world’s biggest Korean culture convention.

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