REACH | Content Promotion
As a news publication’s appeal to advertisers is primarily rooted in their ability to promote brands to targeted audiences of significant scale, the comparatively low digital audience reach of leading Black-owned legacy news publications leaves them less favorable to advertising partners. Only one legacy news publication (AFRO News) has managed to gain a market share that substantiates advertiser interests, with remaining publications struggling to build highly profitable partnerships.
It should be noted that Black-owned legacy news publications may gain a suitable social media audience reach if they employ or contract a Digital Media Manager to publish rich brand content on a frquent and consistent basis. The average salary of a Social Media Manager is $47K, which represents a signifact operating expense for most publishers. Further, the return on investment will not be immediately recognized, as desired audience growth requires a year or more time.
Our Brands
KOLUMN Magazine
Mission
Our mission is quite simple, to "Celebrate the lives of People of Color, by giving our lives texture." We accomplish our mission by curating stories from around the web and creating a visual + informative experience for readers.
Metrics
We actively create and promote social brands that focus on the key interests of People of Color globally, Culture, Politics, Travel, Art, History, Education and Film. Our social brands actively generate more than 15M Impressions and reach an audience of 5M+ each month.
Our leading brand, KOLUMN Magazine, is now one of the fastest growing Black-Owned Media & Entertainment properties on Social Media, with an average Monthly Growth of more than 5K New Subscribers (2019 – Sprout Social).
KINDR'D Magazine
MISSION
Our mission is to feature & share the Travel, Art & Cultural experiences of People of Color.
Metrics
Our team of Campaign Strategists combine business, marketing, communications, and design thinking to develop meaningful, differentiated, and authentic Ads that appeal to the values of our audience and drive engagement for your brand.
Targeted Engagement
Reach & Engage an audience that specifically aligns with the value offered by your product or service.
Maximize Return On Ad Spending
Enhance your return on Advertising Spending by executing campaigns that speak directly to you.
Integrated Social Platforms
Willoughby Avenue brands seamlessly span all popular platforms, empowering your ability to reach your targeted audience where-they-live online.
Wriit
MISSION
Wriit. offers Independent Editorialists, Journalists and Authors a home to openly express, share and monetize their voices. Now is the time to let your voice be heard.
The Five Fifths
MISSION
The FIVE FIFTHS believes in the power of information, and Empowering Women of Color In Politics.
KOLUMN Magazine
Mission
Our mission is quite simple, to "Celebrate the lives of People of Color, by giving our lives texture." We accomplish our mission by curating stories from around the web and creating a visual + informative experience for readers.
Engagement
12 MILLION
Impressions PER Month
The number of times, any content from or about our Social Brand that entered a person's screen. This includes posts, stories, check-ins, ads, social information from people who interact with Social Brand and more. (Total Count) - Facebook Insights (28 Days)
5.3 MILLION
Organic Reach Per Month
The number of people who had any content from or about our Social Brand enter their screen. This includes posts, check-ins, ads, social information from people who interact with our Social Brand and more. (Unique Users) - Facebook Insights (28 Days)
5.3 MILLION
Total Reach Per Month
The number of people who had any content from or about our Social Brand enter their screen. This includes posts, check-ins, ads, social information from people who interact with our Social Brand and more. (Unique Users) - Facebook Insights (28 Days)
22%
Engagement per Month
Total Page Engagement Rate per Month: The number of people who engaged with our Social Brand. Engagement includes any click or story created. (Unique Users) - Facebook Insights (28 Days)
Audience
Interests
62%
Audience Gender Breakdown
Our Social Brand audience is comprised of 62% Women
43%
Household Income
Social Brand audience is comprised of 43% of households with incomes of $50K Plus annually
50%
Audience Age Breakdown
Social Brand audience is comprised of 50% plus Women between the ages of 35 - 54 years old
64%
Education Level
Social Brand audience with prior college experience. 19% of audience members have attended Graduate School
47%
Children in Household
Social Brand audience is comprised of 47% of households with children
8.15x
Small Business
Visitors are 8.15x more likely than the average internet user to visit websites in the Small Business category.
3.84x
Family & Parenting
Visitors are 3.84x more likely than the average internet user to visit websites in the Family & Parenting category.
3.14x
Celebrity Fan & Gossip
Visitors are 3.14x more likely than the average internet user to visit websites in the Celebrity Fan & Gossip category.
2.04x
News
Visitors are 2.04x more likely than the average internet user to visit websites in the News category.
6.56x
Law & Ethics
Visitors are 6.56x more likely than the average internet user to visit websites in the Law & Ethics category.
3.80x
Society
Visitors are 3.80x more likely than the average internet user to visit websites in the Society category.
3.00x
Government
Visitors are 3.00x more likely than the average internet user to visit websites in the Government category.
2.00x
Visual Arts
Visitors are 2.00x more likely than the average internet user to visit websites in the Visual Arts category.
4.07x
Music
Visitors are 4.07x more likely than the average internet user to visit websites in the Music category.
3.76x
Local
Visitors are 3.76x more likely than the average internet user to visit websites in the Local category.
2.96x
Relationships
Visitors are 2.96x more likely than the average internet user to visit websites in the Relationships category.
1.84x
Health & Fitness
Visitors are 1.84x more likely than the average internet user to visit websites in the Health & Fitness category.
We actively create and promote social brands that focus on the key interests of People of Color globally, Culture, Politics, Travel, Art, History, Education and Film. Our social brands actively generate more than 15M Impressions and reach an audience of 5M+ each month.
Targeted Engagement
Reach & Engage an audience that specifically aligns with the value offered by your product or service.
Maximize Return On Ad Spending
Enhance your return on Advertising Spending by executing campaigns that speak directly to your audience's interests.
Integrated Platforms
Willoughby Avenue brands seamlessly span all popular platforms, empowering your ability to reach your targeted audience where-they-live online.
KINDR'D Magazine
Mission
Our mission is to feature & share the Travel, Art & Cultural experiences of People of Color.
Engagement
3.2 MILLION
Impressions Per Month
The number of times, any content from or about our Social Brand that entered a person's screen. This includes posts, stories, check-ins, ads, social information from people who interact with Social Brand and more. (Total Count) - Facebook Insights (28 Days)
1.9 MILLION
Organic Reach Per Month
The number of people who had any content from or about our Social Brand enter their screen. This includes posts, check-ins, ads, social information from people who interact with our Social Brand and more. (Unique Users) - Facebook Insights (28 Days)
1.9 MILLION
Total Reach Per Month
The number of people who had any content from or about our Social Brand enter their screen. This includes posts, check-ins, ads, social information from people who interact with our Social Brand and more. (Unique Users) - Facebook Insights (28 Days)
12%
Engagement Per Month
Total Page Engagement Rate per Month: The number of people who engaged with our Social Brand. Engagement includes any click or story created. (Unique Users) - Facebook Insights (28 Days)
Audience
Interests
62%
Audience Gender Breakdown
Our Social Brand audience is comprised of 62% Women
43%
Household Income
Social Brand audience is comprised of 43% of households with incomes of $50K Plus annually
50%
Audience Age Breakdown
Social Brand audience is comprised of 50% plus Women between the ages of 35 - 54 years old
64%
Education Level
Social Brand audience with prior college experience. 19% of audience members have attended Graduate School
47%
Children in Household
Social Brand audience is comprised of 47% of households with children
8.15x
Small Business
Visitors are 8.15x more likely than the average internet user to visit websites in the Small Business category.
3.84x
Family & Parenting
Visitors are 3.84x more likely than the average internet user to visit websites in the Family & Parenting category.
3.14x
Celebrity Fan & Gossip
Visitors are 3.14x more likely than the average internet user to visit websites in the Celebrity Fan & Gossip category.
2.04x
News
Visitors are 2.04x more likely than the average internet user to visit websites in the News category.
6.56x
Law & Ethics
Visitors are 6.56x more likely than the average internet user to visit websites in the Law & Ethics category.
3.80x
Society
Visitors are 3.80x more likely than the average internet user to visit websites in the Society category.
3.00x
Government
Visitors are 3.00x more likely than the average internet user to visit websites in the Government category.
2.00x
Visual Arts
Visitors are 2.00x more likely than the average internet user to visit websites in the Visual Arts category.
4.07x
Music
Visitors are 4.07x more likely than the average internet user to visit websites in the Music category.
3.76x
Local
Visitors are 3.76x more likely than the average internet user to visit websites in the Local category.
2.96x
Relationships
Visitors are 2.96x more likely than the average internet user to visit websites in the Relationships category.
1.84x
Health & Fitness
Visitors are 1.84x more likely than the average internet user to visit websites in the Health & Fitness category.
Our team of Campaign Strategists combine business, marketing, communications, and design thinking to develop meaningful, differentiated, and authentic Ads that appeal to the values of our audience and drive engagement for your brand.
Video & Rich Imagery Ads
Our Campaign Strategist work collaboratively to create a rich and engaging experiencing using premium imagery and video.
Canvas Ads
A full-screen ad experience built for bringing brands and products to life on mobile devices. Our Canvas Ads bring together the best aspects of your product or service through video and rich imagery.
Campaign Optimization
Our Campaign Strategist continuously monitor and adjust ad placement, frequency, scheduling, layout and model performance, as we strive to optimize ad spending.
