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On The Hunt For Natural Beauty Products For Women Who Actually *Like* Makeup

The creators of Beauty Lies Truth are advocating for better—and bolder—natural beauty products.

It sounds like the start of a joke: A rock star and a Harvard business school student team up and start a beauty blog. But Beauty Lies Truth is a real site started by Alexis Krauss, one half of the band Sleigh Bells, and Harvard Business School student Jessica Assaf. Their goal? To advocate for a beauty industry that is inclusive to getting dolled up, but with makeup that has safer and more natural ingredients.

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