You don’t impress baby boomers with tacos and pizza, but organizers of next month’s mega-concert have a secret weapon: tons of gourmet food.
You don’t impress baby boomers with tacos and pizza, but organizers of next month’s mega-concert have a secret weapon: tons of gourmet food.
When Desert Trip was announced in May, its lineup of septuagenarian rock artists quickly earned it the nickname “Oldchella,” or “Coachella for old people.” Conversely, the mega-event featuring such luminaries as Bob Dylan, the Rolling Stones, Paul McCartney, and Roger Waters was also called the “concert of the century,” but it has an uphill climb if it wants to satisfy discerning baby-boomer foodies, who aren’t going to be impressed with the typical subpar catering fare once associated with concerts.
