Twitter’s live events aim to recruit new users. So I asked my favorite football-loving, Twitter non-users to review its first NFL broadcast.
Twitter’s live events aim to recruit new users. So I asked my favorite football-loving, Twitter non-users to review its first NFL broadcast.
Last night, Twitter streamed the first of 10 Thursday-night football games that it has bought the rights to air this season. Hosting NFL games is part of a wider strategy to woo new users to the social network: The game, like other live events on Twitter, was broadcast next to a running stream of tweets that a new user could consume without necessarily understanding the nuances of hashtags, @ mentions, and other of Twitter’s less-than-intuitive conventions.
