A huge population of young women now has the means to buy luxury goods. Smart marketers are adapting their strategies.
Women earn 79 cents for every dollar pocketed by men. Brands know this, and often channel marketing spending accordingly. Think of pretty much every luxury-car commercial you’ve seen, every ad for a mutual fund or titanium golf club. If a woman appears, she’s the mom, wife, or girlfriend—not a corporate highflier.
