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Meet Zum, An On-Demand Ride Service For Kids

Zum launches out of beta today. Can it make parents trust the Uberization of child care?

While Ritu Narayan was working as a group product manager at eBay, she faced a challenge familiar to many working parents: “Both of my kids transitioned from home to car to school, and suddenly I had the pressure of being at three or more places at the same time,” she says. “I no longer needed a dedicated nanny or assistant at home, but finding somebody part-time who was very trustworthy and reliable to pick up my kids, take them to activities, and stay with them at home while I’m still at work was challenging.”

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