Two Londoners fell in love with the iconic brand’s history. Now they’re trying to help make it forward-looking all over again.
When I grab tea with Frederick Blackford at a little corner bar in San Francisco’s Hayes Valley neighborhood, the man behind the counter overhears us talking about Polaroid. And it just puts a smile on his face. Unprompted, he explains to us that the brand that made photography instant is not a relic, but alive, well, and cool.
