Copa90 head James Kirkham on why the MLS All-Star Game’s fresh approach is an example for the rest of the soccer world.
Last week in San Jose, the great and the good of brands who activate in U.S. soccer gathered in the name of a single game. At the 2016 Major League Soccer All-Star Game, from ESPN to Adidas, brands, broadcasters, and Major League Soccer clubs mixed together for a week to celebrate the continued rise of soccer in America.
