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Report: YouTube Will Soon Have A Paywall

As expected, YouTube is starting an ad-free, paid tier—but the site also plans to keep some exclusive content behind a paywall.

YouTube has been toying with the idea of charging its audience to watch videos for some time now, but it was only earlier this year that a leaked memo confirmed that YouTube would allow viewers to pay to watch videos without ads. According to Re/code, which cited unnamed industry sources, YouTube will also make some content exclusively available to those paying users.

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How Coca-Cola Cracked Snapchat

In a new Fast Company feature, Coca-Cola execs explain how Coke made an ad Snapchat users wanted to watch.

Much like its peers, Snapchat thinks it can revolutionize brand advertising for digital platforms. “There’s a tremendous pent-up demand for big-brand advertisers to allocate their brand advertising to digital,” Snapchat’s chief strategy officer Imran Khan told Fast Company in a new feature story. Most advertisers are still pouring resources into television and print media—this year alone, advertisers allegedly spent $32 billion on magazine and newspaper ads—but social media companies like Facebook, Twitter, and YouTube are all betting they can strike gold when the ad industry begins to rely exclusively on digital.

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Today in Tabs: Four Syllables. Twice The Minimum.

The zombie apocalypse elects a new government today!

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COLD OUT. Crisp. Short, declarative sentences crackle in sun-kindled Maine morning light. They hypnotize editors sometimes. The sentences do. Aubergine and puffy the readers found it, decomposing on the page: writered to death. A New York Times profile of some guy who died. Read it, or read it not. There is no try.

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Amazon, “New York Times” Duke It Out Over Scathing Exposé

In a Medium post, Amazon PR head Jay Carney accused the New York Times of relying on biased accounts from former employees.

It’s been over two months since the New York Times published a brutal article about Amazon’s workplace culture and sparked widespread debate over the strenuous conditions endured by Silicon Valley employees. But it looks like the e-commerce giant is still bent out of shape over the allegations made in the exposé.

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