With a lipstick line and potential retail expansion, Birchbox is catering to a new kind of beauty consumer that other companies have been ignoring.
In 2014, Birchbox conducted a comprehensive market segmentation research study to help define its customer base. Cosmetics companies often use this data to identify the top 20% of their consumers, and then tailor the entire experience of their product to entice those people to spend even more money.
The latest version of Google Maps gives users driving and public transportation navigation, even when they’re offline.
Google is adding a much-demanded feature to the new version of Google Maps, out today: The ability to navigate offline. In the updated software, once a user downloads maps of a particular city or geographic region, directions will continue to work even if there is no data access.
As part of its ongoing brand evolution, Playboy is refreshing its online shopping presence.
Playboy is rolling out a new e-commerce site as part of its ongoing rebrand—and hoping that the company’s iconic (and profitable) rabbit iconography will be a hit with millennial shoppers.
DJ Steve Aoki and science guy Bill Nye are unlikely best friends, but they bond like proton and neutron. Here’s why.
Bill Nye and the DJ Steve Aoki are always teaching each other new things.
Born from a hackathon, iHeartMedia unveils the brand’s first-ever app extension. And it’s already kid tested.
iHeartMedia is expanding its brand, and they’re doing it for the kids. Today, the company launches iHeartRadio Family, a stand-alone iOS and Android app that is the first-ever extension of its iHeartRadio brand.
The actress and Goop founder announced today at the Fast Company Innovation Festival that she is launching a book imprint called Goop Press.
Today at the Fast Company Innovation Festival, Gwyneth Paltrow announced that she and her business partner Lisa Gersh are launching a new enterprise: a publishing imprint called Goop Press. It will complement Goop, her weekly lifestyle newsletter that offers readers advice, recipes, travel guides and the opportunity to purchase products that Paltrow and her team have curated.
Not only is Paltrow unfazed by the media trolling Goop, she believes it’s good for her brand… and perhaps even society.
Trolling Gwyneth Paltrow over some of the more extreme suggestions on Goop has long been something of a sport in the media, but Goop founder Paltrow knows exactly what she’s doing. You might even say she and Goop CEO Lisa Gersh are trolling the media right back—and attracting more and more customers and readers to its website in the process.
Turns out that making mistakes can be a wonderful thing.
We recently asked entrepreneurs at the Fast Company Innovation Festival, “What do you know now that you wish you knew when you started your career?” and the answers were fascinating. We asked entrepreneurs and disruptors such as Yahoo Style’s Joe Zee, Instagram’s Eva Chen, Birchbox founder Katia Beauchamp, Walker & Company’s Tristan Walker, DonorsChoose.Org’s Charles Best, and Proenza Schouler’s Jack McCullough and Lazaro Hernandez, and their answers included taking more risks, enjoying taking their time to discover their passion, and why all the trials you go through launching a business are incredible lessons. Watch this video, and tell us at #FCNY what you wish you knew when you started your career.
Gwyneth Paltrow has built a business on healthy living—but says “un-Goop” moments (think martinis and cigarettes) are actually pretty Goop.
Flip through the pages of Gwyneth Paltrow’s last cookbook, It’s All Good, and you’ll see image after image of Paltrow looking impossibly slim and beautiful while gathering and preparing an array of healthy meals. She’s famous for her commitment to exercise and is on the verge of launching two organic beauty lines this winter; the front hallway of her Brentwood home has become a staple photo on aspirational design platforms like Pinterest. At times, she has been ridiculed for advocating some unusual personal health practices like cupping and “infrared” uterine steaming (aka vaginal steaming). On the stage of the Fast Company Innovation Festival this afternoon with Goop CEO Lisa Gersh and journalist Katie Couric, Paltrow was poised and stylish in a short, simple, gray dress.
Whether you’re a celebrity or not, values are key.
When Gwyneth Paltrow hired former Martha Stewart CEO Lisa Gersh to help run her startup Goop, she says she gained not only a partner, but a teacher. “It’s been incredible to learn how to run a business and to have a partner who is also my mentor,” Paltrow told Katie Couric at the Fast Company Innovation Festival today.
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