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How good is your health plan

As people are enrolling in health plans for next year, the state updated a tool that could help them choose.

The Maryland Health Care Commission late Tuesday released its annual quality care guide that examines the good and bad about insurance plans. The department says it allows consumers and…

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How Birchbox Discovered The Beauty Consumer Everyone Else Was Ignoring

With a lipstick line and potential retail expansion, Birchbox is catering to a new kind of beauty consumer that other companies have been ignoring.

In 2014, Birchbox conducted a comprehensive market segmentation research study to help define its customer base. Cosmetics companies often use this data to identify the top 20% of their consumers, and then tailor the entire experience of their product to entice those people to spend even more money.

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