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Party On: Mike Myers Reflects On The Endlessly Enduring Appeal of Wayne and Garth

As Halloween continues seeing couples in Wayne and Garth costumes, Mike Myers talks about how it all began—and why it’s remained so popular.

One recent Halloween, Mike Myers received a phone call from a friend, demanding that Myers make his way to Santa Monica Boulevard for the annual parade. Of course, the exceedingly recognizable comedy star and filmmaker wanted to know why he might wish to subject himself to such a scene. “Because,” the friend replied, “I’m surrounded by five Dr. Evils, six Austin Powers, 11 Fembots, and 14 Wayne Campbells.”

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What Patagonia Learned So Far From Mixing Content Strategy And Activism

Campaigns and Advocacy Director Hans Cole talks about the new doc Jumbo Wild, how the New Localism strategy is evolving, and more.

On October 6, Patagonia unveiled its newest documentary Jumbo Wild, created with Sweetgrass Productions to shine a spotlight on the 24-year fight to save British Columbia’s iconic Jumbo Valley from resort development. Since then, the full-length film has embarked on a North American tour that will take it from B.C. to Boston and back, and the company also released an eight-minute short version online to spark interest far beyond the Jumbo Valley’s borders.

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Facebook Is Finally Rolling Out Instant Articles To All iPhones

Months after debuting Instant Articles, Facebook is making the feature available to all iOS users and introducing a beta for Android.

After months of anticipation, Facebook is at last expanding Instant Articles, its native publishing platform, in a big way. The social network is rolling out Instant Articles to all iOS users today, along with a public beta for Android. This is a major push for the new format, which Facebook has been aggressively pursuing through partnerships with publishers like the New York Times, BuzzFeed, and the Washington Post.

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23andme’s Genetic Health Tests Are Back On The Market

The company, which sells direct-to-consumer genetic tests, unveils a new health-related report and a brand-new web experience.

Big news at 23andMe today: The direct-to-consumer genetics company is selling health-related genetic tests again—starting with one category of disorders, autosomal recessive disorders that children can inherit if both their parents are carriers. The new test comes with a higher price tag of $199 for new customers, up from $99 before the FDA told the health startup to stop marketing its genetic health tests two years ago. 23andMe is also unveiling a revamped web experience it hopes will help customers better understand their genetic health reports.

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How CEO Anne Wojcicki Turned 23andMe Around After Falling Out With The FDA

Here’s how 23andMe matured as a company—and got back in the FDA’s good graces—after its genetic health tests were shut down two years ago.

“Silicon Valley is built on impatience and doing things rapidly,” says Anne Wojcicki, the CEO of direct-to-consumer genetic testing company 23andMe. “But what I had to learn is that not everything comes overnight. Sometimes we just have to wait and, if you focus on the positives, that can be just as rewarding.”

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How Facebook Instant Articles Works: A Publisher’s Perspective

Film industry site Moviepilot walks us through how—and why—they’re using Facebook Instant Articles.

The last few times you’ve used Facebook, there’s a good chance you noticed something different. Lots of different publishers, including big names like the Washington Post, are now publishing full-length content directly to Facebook. The program, called Instant Articles, is designed for mobile users. It pushes full articles directly to Facebook, meaning that users get to see articles without ever leaving the Facebook app, and Facebook gains access to the sweet, sweet advertising money surrounding the content. Fast Company recently met with one of the publishers using Instant Articles for an in-depth look at how—and why—it uses the platform.

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