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Here’s How Twitter Is Trying To Make The Most Of The Super Bowl

Plus, smart tips for joining in the chatter.

Although Twitter’s users are reportedly tweeting less than they used to, the Super Bowl remains prime time for the platform. Last year, Twitter saw 29 million tweets during the Super Bowl, about 21% more than the year before. “We’re going to have more marketers activating on Twitter this Super Bowl than we ever had before,” says Alex Josephson, a director on the social network’s brand strategy team. “We’re like the world’s biggest couch for the Super Bowl.”

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Facebook Turns 12 Today, And Here’s How It’s Celebrating

Social network celebrates “Friend’s Day” by delivering personalized video to a user’s feed.

It’s a bit crazy when you think about it, but Facebook is 12 years old today. On February 4, 2004, Mark Zuckerberg launched his fledgling social media site at Harvard. And the rest, as they say, is history. Twelve years on, Facebook has become the largest social media company ever. It influences myriad aspects of our lives and recently passed a billion active users each day.

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How Silicon Valley Is Playing Defense To Prep For A Super Bowl Blitz

Most of the action takes place in San Francisco but the big game will be played in a distant suburb, which creates security challenges.

It’s one of the biggest logistical challenges imaginable—how to secure a major urban area hosting one of the world’s biggest sports events and expecting a blitz of tourists and fans. San Francisco is expecting almost 2 million visitors to the Bay Area for this Sunday’s Super Bowl, and all of the city’s hotel rooms are booked and dozens of local police departments are coordinating their procedures.

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